Hi {{contact.first_name}},

Quick one. What does your next hire actually cost?

Most people say the salary. But by the time you add employer NI (up again this year), pension, holiday pay, sick cover, recruitment, training, equipment, and HR overhead — a £25,000 role costs closer to £40,184.

And that person works 1,642 hours a year. Takes 28 days holiday. Calls in sick 5.7 days on average. Can resign with a month’s notice.

We’ve built an AI agent that does the same job — answering calls, managing email, booking meetings — for £497/month. That’s £1.02 per hour. 8,760 hours a year. No NI. No pension. No holiday.

We built a calculator that shows the true cost side by side. Takes 10 seconds:

If the numbers make you think twice, I’d love to show you how it works.

Best,

Matthew Spuffard

Director, BaseOne  |  baseone.uk