Will my customers know it’s AI?



          Hi {{contact.first_name}},

          I’ve been talking about AI agents, so let me address the three things that come up on every call:

          “Will my customers know it’s AI?”
          Most can’t tell. Aria uses ElevenLabs voice technology — the same platform used by enterprise contact centres. She understands context, remembers previous conversations, and handles complex queries naturally. I demo her live on every call. You can judge for yourself.

          “Does this mean I need to fire someone?”
          No. Nobody gets replaced. AI agents handle the volume, the overflow, and the out-of-hours work that nobody on your team can cover right now. Your people get to focus on the complex, relationship-driven work that actually moves the business. They get superpowers, not P45s.

          “What happens when the AI gets it wrong?”
          Intelligent escalation. Anything complex or sensitive is flagged and routed to you instantly via Teams or SMS — with full context. Nothing gets lost. Nothing gets ignored. You stay in control, always. The AI handles the 80% that’s straightforward. Your team handles the 20% that needs a human.

          
            
              Book 15 Min — Hear It For Yourself →
            
          

          The best way to get comfortable is to hear it live. No pitch deck. No pressure. Just a demo.

          Best,
          Matthew Spuffard
          Director, BaseOne  |  baseone.uk