Power BI — 5-Email Cold Sequence

Pain hook → ROI proof → Industry demos → Objection handling → Breakup  |  Days 0 / 3 / 7 / 12 / 18

1

The Monday morning data scramble Day 0

Pain hook: 23hrs/week wasted on Excel reporting. ROI calculator CTA.

2

Your team is hiding £18k in a spreadsheet Day 3

ROI proof with hard numbers. Booking CTA for live demo.

3

What Power BI looks like in your industry Day 7

6 industry demos: Luxury, Sports, F&B, Automotive, Marketing, Construction. Social proof with client logos.

4

3 reasons companies put off Power BI Day 12

Objection handling: not big enough, tried before, too expensive. Each myth busted.

5

Last one from me on this Day 18

Breakup email. Recap, direct phone number, low pressure bookmark CTA.

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Landing page: promo.baseone.uk/landing-pages/power-bi/
Demos: baseone.uk/demo
Booking: crm.baseone.uk/booking

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